Social Media Marketing

Using Social Media Marketing Strategies

Social media marketing is basically the use of various social media sites and platforms to promote a business or product. Although the words’ digital advertising and e-advertising are commonly associated in academia, social media marketing continues to gain popularity for researchers and practitioners alike. This is because it provides more opportunities for marketers to reach …

Social Media Marketing

Why Small Businesses Should Focus on Social Media Marketing

Businesses today are increasingly making use of social media platforms to market their products and services. The viral nature of social media gives marketers great opportunities to analyze and influence consumer behavior and views thereby boosting conversion rates. So whether you’re an internet television service like Spectrum online or a beverage company, you cannot ignore …