Business success today relies on the right content, tailored to a specific target audience and distributed to the right communication channels. All these aspects also have their base and that is a Content Management System (CMS).
There is entire content management software out there. But it is difficult for small businesses to find a budget for their implementation. Today we will talk about free and budget CMS platforms that will allow you to control and create workflows, manage them and disseminate information, as well as save large amounts of data and integrate with other applications.
Why do you need a content management system?
About 65% of companies use CMS for content development and management. A good system should have optimized structures and functions that will increase your business’s presence on the search engine and direct an interested audience to the site.
55% of the data for some reason cannot be analyzed and remain in the shadows. This is fundamentally not the correct strategy, because periodically checking all information is extremely important to a business. The content management system solves this problem. It integrates with business intelligence applications. You will always have data to evaluate which content is beneficial to you and which is harmful.
With the help of the system, the company will be able to speed up and simplify the work with all types of content. Today, with the explosive growth in demand for online shopping, this is an important experience. You will be able to channel resources towards more important issues. But which CMS should a small business invest in? Let’s figure it out.
Choosing the right CMS
Finding a universal content management system is impossible. Each of them is adapted for specific tasks. For example, a blogger does not require the implementation of technical functions, integration with a large number of tools, etc. Consider the following criteria when choosing a CMS.
Platform size and scalability
Look for CMS options that are appropriate for your business in terms of size and scalability. For example, if the budget allows you and you plan to grow in scale soon, it is better to choose easily scalable systems that can cope with all your wishes.
The principle is similar to scalability. So, if you want to increase the size and capabilities of your business, choose an extensible CMS. It will be easy to add, remove and update extensions to it. And, conversely, for routine tasks – you just need to purchase a simplified system.
It is important to adapt all content for a specific social network and platform. When choosing a CMS, pay attention to whether it can take into account the optimization for the target audience and the place of publication.
Each content management system has a list of functions. When choosing, evaluate each of them and analyze whether it is suitable for your project. Finding the perfect CMS is real, the main thing is to approach the task correctly.
Ease of use
Before looking for a content management system, you should find employees who can interact with it. Any tool without professional hands is not suitable for work. If you do not have specialists who have worked with a CMS, do the training and choose the easiest to use option.
Check the system for data security provision. Cybercrime is growing exponentially today. Don’t put your confidential information at risk – choose a reliable CMS.
The choice is always based on the budget, but some CMS require additional costs during operation. If you are not ready to spend more than the initial amount for the installation, make sure that the system does not have paid services. For example, for updates, for adding a user, etc.
Make sure your content management system has reliable technical support. She will help you sort out possible problems and answer questions about the operation of the application if any. Try to test each CMS for quality of support before implementing it in your business.
List of the best free CMS
Today there is a large selection of free and budget content management systems. We have selected the best ones:
- WordPress is the most popular and reliable system out there. The platform is open source, has a large number of plugins, SEO optimizers, and minimal maintenance costs.
- Joomla – has a huge selection of design solutions. With it, you can create any site from one page to multi-page. The platform has a graphic and text editor, blocks for advertising, etc.
- Squarespace is a large library of ready-made templates and professional themes sorted into sections. It will provide the site with a minimalistic design and does not require coding or complex management. Templates can be dragged and edited. 2 weeks of use are free, the basic subscription costs only $ 12 per month, and the more advanced one – 40.
- Wix is more of a design app, but it handles the functions of a content management system completely. Easy to use, free to work with, and includes many ready-to-use CMS layouts, what else is needed for a small business?
- Drupal – will provide a high level of data security. With its help, the most complex sites are created. The system has support for social networks and is free to use.
There are other more expensive options that deserve consideration. For example, CMS Made Simple with a templating function, ExpressionEngine with the ability to use templates as a determinant of the site’s appearance, etc.
We hope you figured out the capabilities of the content management system, understood how to choose it, and looked at at least one option from our favorites. Feel free to try out every application. Conversely, this will allow you to better understand what works best.