Growing a business without an online presence is almost impossible nowadays. But merely being present isn’t enough. One crucial activity that generates more traffic towards your website is search engine optimization (SEO). In most cases, it’s best to hire an agency to work with your business full-time.
But how do you find a dedicated partner who offers affordable SEO packages? London is filled with marketing agencies, which can make hiring the right one difficult.
If you want to know how to choose the perfect SEO company, look no further. This article will help you make an informed decision.
What Are SEO Packages?
Marketing agencies often offer SEO packages. These are subscription services that contain a wide range of features to improve your website in terms of optimization, ranking, traffic, etc.
Some packages are billed monthly, bi-monthly, or quarterly, while some have a fixed annual rate. Since these packages vary in options and features, they also vary in price.
If you’re wondering whether SEO packages are necessary, the answer is no. You can find various SEO courses and tips for growing your business online. However, keep in mind that one mistake could lead to your website falling behind and losing its ranking. Most ambitious website owners decide to hire an SEO agency to avoid these mistakes.
Choosing an SEO Agency
Since many agencies offer affordable SEO packages London based business owners need to be selective. The choice should be based on several different factors:
Your Goals
Before hiring an SEO agency, you need to think about your goals and expectations. Not all agencies offer the same types of service. Hence, you want to choose one that specialises in relevant areas. Whether that’s eCommerce, content marketing, link building, or PPC, your goals will affect the SEO strategy you need to use.
Portfolio and Case Studies
Before hiring an SEO agency, ensure they have what it takes. Visit their website and find the “Portfolio” or “Case Study” section. Take a look at the companies they’ve worked with before, check their reviews, etc. Successful companies will always provide accurate numbers and percentages on how they helped the business grow.
If you don’t see a portfolio or any case studies on an agency’s website, consider it a red flag. Send them an email asking about their previous experience and whether they could forward some of their previous work to you.
Reviews
Experienced and successful SEO agencies usually have numerous satisfied clients that spread the word about them. Look for online reviews or ask people from the same niche for recommendations. If you like a company’s website and notice higher rankings, try reaching out to them and asking who helped them. Hiring an agency with previous experience in your line of work can be one of the determining factors.
More often than not, you won’t find the best agencies at the top of Google’s search engine. Don’t let this surprise you: these companies rely on word of mouth and have long-term clients to confirm their credibility and dedication.
Likewise, don’t Google “best SEO companies” and opt for the first one. The list may have been created or sponsored by that agency. Instead, approach their previous clients and ask them about their experience.
Transparency
One of the most important features of successful SEO agencies is transparency. They should provide precise information on each step of the process and answer all your questions. Moreover, they should research and explain every strategy in-depth, deliver detailed reports, and inform you of the next steps.
Beware of agencies that promise miracles in a short period. No one can guarantee a particular ranking position or a specific number of visits to your website. If you come across an agency that fits that description, it’s best to steer clear of them. Look for a flexible company that’s confident you’ll become a long-term client even without signing a yearly contract.
It’s also important to mention the price. Don’t expect superb service from agencies that offer complete SEO packages for £150-£200.
Hiring the Right SEO Company Is Crucial
If you want to grow your business and get more traffic to your website, SEO is a skill you’ll find extremely useful. Fortunately, you don’t have to spend hours learning SEO terminology, trends, and strategies. Hire an experienced, dedicated SEO company that offers affordable SEO packages. London-based or not, there are numerous options on the market, and choosing the right one is essential.
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