We live in a fast-paced world. Thus, it is critical to find new and unique ways to make your product or service distinguishing from the other marketers who can steal your prospect’s attention. Video Marketing isn’t a new strategy. It has been there in the market for a long time, but currently, due to several video-sharing platforms and fast internet services, people have started using this strategy effectively.
Video marketing has certain benefits over other digital marketing strategies. In this article, we will mention a few benefits of video marketing.
- Video Marketing enhances conversion rates.
According to a report published by HubPost, if a video is present on the website’s landing page, then there is an 80% increase in conversions. This video should be seen as an investment. A video offers insights related to the product in an interesting way with the help of an influential presenter. Moreover, the use of graphics increases the appeal of the video. Hence, if a company focuses on conveying the correct emotions through its videos, it can be an extremely powerful selling tool.
- Video is a productive addition to email marketing campaigns.
Every day, people are overwhelmed by the number of emails they receive. They don’t even open 50% of the emails they receive. Thus the use of plain email marketing for promoting your product mightn’t prove to be extremely productive due to human nature. However, using a video in the subject of the email can increase the open rates and reduce the unsubscribe rates. Moreover, including video in the email can increase the click-through rate by 200-300%. Moreover, watching a video is much easier than reading content. Thus, the blend of email marketing and video can create impressive outcomes.
- The love of search engines for videos
Search engines always display videos at the top of the search query if any are associated with it. Search engines are designed to provide engaging content for users. Thus, including videos in the search query becomes a natural choice. Moreover, YouTube is the second largest search engine after Google; thus, if you put your videos on YouTube and your website, your visibility and opportunity to become visible in search increases.
- Videos Create Trust and Credibility
The use of videos is the best way to create a personality for your computer and brand. Videos also give you the opportunity to connect with the viewer and grab their trust. According to a survey, 90% of the users accepted that videos play an important role in decision-making while shopping online. Thus, the more videos you post to educate the customer, the greater the chances of getting a larger customer base.
- Videos increase social shares.
According to research, 92% of mobile users share videos on their friend’s list with others. Thus if you create engaging videos associated with the product. Then there are high chances that you might grab more popularity amongst the public. Because if the video you created is liked by users, they will start a chain of sharing the video. Thus, your purpose of getting greater attention will be achieved.
Additionally, SEO marketing by posting blogs on sites that accept guest posts, can improve your SERP results.